HOUSE OF FORTITUDE – How it all started


House of Fortitude is an indigenous creative outfit that deals with design, production and sales of beauty accessories. We love to make life more colorful and gorgeous for people who cherish beauty.

As a rookie entrepreneur, I started making beads during my undergraduate days, adopting ‘Fortitude’ as the name of my business. Subsequently, I learnt wire works and added it to my range of services. At that time, it was still new so I made a lot of money from it. But when I realized that too many people had joined the vocation, I moved on to using Ankara to cover up slippers, shoes and also for making clutch purse.

Sometime later, I was gifted a sewing machine by my grand mum and I automatically developed the love for fashion. It was a totally different experience for me with new challenges. One major challenge I faced was that the fashion industry was already crowded though it was still growing.

Apart from the training I acquired during school, NYSC and the period before I got a job, I didn’t get any proper training. I later realized that for you to excel in the industry, you have to major in one aspect and build your brand there first before you spread out, if at all you want to.

House of Fortitude Design +234 703 244 8654

After struggling with what to do with my skill set,I finally decided to major in Ankara throw pillow, shopping bags and other things to do with Ankara. That was during my annual leave in 2017.

So, leveraging my knowledge and sewing expertise, I worked at it within a 3-week period. I also learnt about fashion from my mentor, registered my business name and started out partially because of my job. It’s interesting that I just couldn’t stop doing any hand work even after I got a job. I understood what it entails to run a business and keep a job at the same, and I was ready to give my best. I value people’s time as well as my integrity, so I try to fulfill my promise always. People are amazed at how I juggle both but that’s what I have to do.

No one in my family was running a business as at when I started, even till date. It simply became a passion when it seemed I was failing in academics and my self-esteem was terribly affected. I needed to rebuild my esteem by excelling in something else.

Learning and engaging my skill in bead-making initially helped me to believe in myself and understand what I had missed in my academics. With that understanding, I was able to channel significant energy and passion to my academics and it was profitable. In fact, I became one of the most improved students in my department.

We all have a destination, a place we look forward to be in future, perhaps 5 or 20 years from now, but we don’t know how we will get there. We will face a lot of challenges, we will have to learn some things the hard way, lose friends, make risky decisions, experience health challenges, nevertheless, we have to believe in ourselves against all odds. Giving up is not an option. Be like water and fire that grow taller and keep spreading or even pass the available space no matter how small so that they are not stopped. Don’t stay stagnant, keep stretching.

Life has a lot of good things to discover if you are optimistic, so don’t limit yourself and don’t disqualify yourself before you get started. We are all atoms of FORTITUDE, keep yours alive!

For your customized Design within and around Lagos contact:

Ifeoluwa Dada

+234 812 732 9417, +234 703 244 8654


  1. Sister, I believe so much in you. The fashion industry is yet to be aware of what is about to hit it, House of Fortitude. Keep braking grounds.

  2. An incredible journey of destiny fortification wrapped in one word…FORTITUDE! Truly, your success story captures your brand identity. A must read for anyone who plans to go real big in life!! This is laudable friend!!!

  3. This post is really inspiring. Thank you for the encouragement Ife, I like the fact that you got trained,but didn’t wait for perfection before starting out your business. I also love the fact that you create room to express yourself through fashion . WELDONE


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